{"id":10,"date":"2026-06-16T13:29:21","date_gmt":"2026-06-16T13:29:21","guid":{"rendered":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=10"},"modified":"2026-06-17T14:08:59","modified_gmt":"2026-06-17T14:08:59","slug":"sobre","status":"publish","type":"page","link":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=10","title":{"rendered":"Sobre La P\u00edcara"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10\" class=\"elementor elementor-10\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-928cc87 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"928cc87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d201d90\" data-id=\"d201d90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f019246 elementor-widget elementor-widget-tid_lapicara_page\" data-id=\"f019246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tid_lapicara_page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"tid-lapicara-page tid-lapicara-page-sobre\"><nav class=\"nav\">\n<a class=\"brand\" href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/\"><img decoding=\"async\" alt=\"La Ni\u00f1a P\u00edcara Ib\u00e9rica\" src=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/wp-content\/plugins\/tid-lapicara-elementor-editable-kit\/assets\/img\/logo.png\"\/><\/a>\n<div class=\"nav-links\">\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/\">Inicio<\/a>\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=9\">Salsas<\/a>\n<a class=\"active\" href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=10\">Sobre La P\u00edcara<\/a>\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=11\">D\u00f3nde encontrarnos<\/a>\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=12\">Mayorista<\/a>\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=13\">FAQ<\/a>\n<\/div>\n<div class=\"nav-cta\">\n<a class=\"btn btn--pina\" data-magnetic=\"\" href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=14\">Contacto <span class=\"arrow\">\u2197<\/span><\/a>\n<button aria-label=\"Men\u00fa\" class=\"burger\"><span><\/span><span><\/span><span><\/span><\/button>\n<\/div>\n<\/nav>\n<div class=\"mobile-menu\">\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/\">Inicio<\/a><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=9\">Salsas<\/a><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=10\">Sobre La P\u00edcara<\/a>\n<a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=11\">D\u00f3nde encontrarnos<\/a><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=12\">Mayorista<\/a><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=13\">FAQ<\/a><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=14\">Contacto<\/a>\n<div class=\"mm-foot\">info@mpni.es \u00b7 Murcia, Espa\u00f1a<\/div>\n<\/div>\n<!-- HEADER -->\n<header class=\"page-head\" style=\"background:radial-gradient(120% 90% at 90% 0%, var(--mango) 0%, transparent 50%), radial-gradient(100% 100% at 0% 100%, var(--coral) 0%, transparent 55%), var(--cream)\">\n<div class=\"wrap\">\n<div class=\"crumbs\" data-hero-fade=\"\">Inicio \/ Sobre<\/div>\n<span class=\"eyebrow\" data-hero-fade=\"\">Sobre La P\u00edcara<\/span>\n<h1 class=\"display\" data-split=\"\" style=\"opacity:0\">Sobre La P\u00edcara<\/h1>\n<p class=\"lead\" data-hero-fade=\"\" style=\"margin-top:1.4rem\">Una l\u00ednea de salsas hecha en Murcia, construida alrededor de sabor identificable, textura funcional y uso repetible.<\/p>\n<\/div>\n<\/header>\n<!-- POR QU\u00c9 EXISTE -->\n<section class=\"section section--tight\">\n<div class=\"wrap\">\n<span class=\"eyebrow\" style=\"color:var(--pina)\">Por qu\u00e9 existe La P\u00edcara<\/span>\n<h2 class=\"h-xl\" data-split=\"\" style=\"opacity:0;margin:1rem 0 1.6rem\">Una salsa tiene que ganarse su sitio en la cocina.<\/h2>\n<p class=\"lead muted\" data-reveal=\"\">La P\u00edcara nace para cubrir un hueco espec\u00edfico: salsas con un perfil claro y un comportamiento fiable en el plato. En muchos casos, el mercado se divide entre salsas que buscan el impacto por picor y salsas que se vuelven intercambiables entre marcas. Aqu\u00ed el planteamiento es otro. Cada receta se desarrolla con un objetivo concreto, y se valida pensando en comida real, no solo en una cata.<\/p>\n<\/div>\n<\/section>\n<section aria-hidden=\"true\" class=\"marquee marquee--choco marquee--tilt\">\n<div class=\"marquee-track\" data-speed=\"70\">\n<span>Sabor identificable <span class=\"star\">\u2726<\/span><\/span>\n<span>Textura funcional <span class=\"star\">\u2726<\/span><\/span>\n<span>Picor controlado <span class=\"star\">\u2726<\/span><\/span>\n<span>Gama limitada con claridad <span class=\"star\">\u2726<\/span><\/span>\n<\/div>\n<\/section>\n<!-- C\u00d3MO SE CONSTRUYEN LAS RECETAS -->\n<section class=\"section\">\n<div class=\"wrap\">\n<span class=\"eyebrow\" style=\"color:var(--pina)\">C\u00f3mo se construyen las recetas<\/span>\n<h2 class=\"h-lg\" data-split=\"\" style=\"opacity:0;margin:1rem 0 2.4rem\">Cuatro principios, cero atajos.<\/h2>\n<div class=\"props\" data-reveal-group=\"\">\n<article class=\"prop\">\n<div class=\"ico\">\u25ce<\/div>\n<h3>Sabor identificable<\/h3>\n<p>Cada salsa debe tener una identidad f\u00e1cil de explicar, sin depender de claims vac\u00edos.<\/p>\n<\/article>\n<article class=\"prop\">\n<div class=\"ico\">\u2248<\/div>\n<h3>Textura funcional<\/h3>\n<p>El formato responde al uso. Cremosas para adherencia, verdes para drizzle, frutales para dip y acabado.<\/p>\n<\/article>\n<article class=\"prop\">\n<div class=\"ico\">\u25b2<\/div>\n<h3>Picor controlado<\/h3>\n<p>El picor est\u00e1 integrado en el perfil, no es el mensaje principal. Hay opciones suaves, medias y una m\u00e1s intensa.<\/p>\n<\/article>\n<article class=\"prop\">\n<div class=\"ico\">\u25c7<\/div>\n<h3>Gama limitada con claridad<\/h3>\n<p>Cuatro salsas para cubrir roles distintos y simplificar la elecci\u00f3n y la repetici\u00f3n.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<!-- CUATRO ROLES -->\n<section class=\"section section--tight\">\n<div class=\"wrap\">\n<div class=\"grid\" style=\"grid-template-columns:1fr 1fr;align-items:center\">\n<h2 class=\"h-lg\" data-reveal=\"left\">Cuatro roles, sin duplicidades<\/h2>\n<p class=\"lead\" data-reveal=\"right\">Las cuatro salsas no compiten entre s\u00ed. Cada una ocupa un espacio distinto: una cremosa frutal con m\u00e1s presencia, una verde cremosa diaria, una salsa verde brillante para terminar platos, y una frutal suave para prote\u00ednas ligeras y p\u00fablico m\u00e1s amplio.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<!-- HISTORIA DE ESTEBAN -->\n<section class=\"section\">\n<div class=\"wrap\">\n<span class=\"eyebrow\" style=\"color:var(--pina)\">Historia de Esteban<\/span>\n<h2 class=\"h-lg\" data-split=\"\" style=\"opacity:0;margin:1rem 0 1.6rem\">Historia de Esteban<\/h2>\n<p class=\"lead muted\" data-reveal=\"\">El origen del proyecto y la historia personal de Esteban se publicar\u00e1n pr\u00f3ximamente, como parte de la identidad de La P\u00edcara. Murcia, recetas con criterio y la idea de que una salsa debe usarse de verdad est\u00e1n en el centro de todo.<\/p>\n<\/div>\n<\/section>\n<!-- CTA -->\n<section class=\"section\">\n<div class=\"wrap\"><div class=\"cta-band\">\n<span class=\"blob\" style=\"width:300px;height:300px;background:var(--jalapeno);top:-80px;left:-60px\"><\/span>\n<span class=\"blob\" style=\"width:260px;height:260px;background:var(--mango);bottom:-90px;right:-40px\"><\/span>\n<div style=\"position:relative;z-index:2\">\n<span class=\"eyebrow\" style=\"color:var(--pina)\">Trabaja con nosotros<\/span>\n<h2 data-split=\"\" style=\"opacity:0;margin-top:1rem\">Trabaja con nosotros.<\/h2>\n<p class=\"lead\" style=\"margin:1.4rem auto 2rem;opacity:.85\">Si eres tienda, distribuidor o restaurante y quieres ofrecer La P\u00edcara, usa la secci\u00f3n de Mayorista o cont\u00e1ctanos indicando ciudad, canal y tipo de negocio.<\/p>\n<div class=\"btn-row\" style=\"justify-content:center\">\n<a class=\"btn btn--pina btn--lg\" data-magnetic=\"\" href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=11\">D\u00f3nde encontrarnos <span class=\"arrow\">\u2197<\/span><\/a>\n<a class=\"btn btn--cream btn--lg\" data-magnetic=\"\" href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=12\">Info mayorista<\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n<footer class=\"footer\">\n<div class=\"wrap\">\n<div class=\"footer__big\" data-reveal=\"\">La P\u00edcara<span class=\"dot\">.<\/span><\/div>\n<div class=\"footer__grid\">\n<div class=\"footer__col\"><h4>La marca<\/h4><p>Salsas con car\u00e1cter, elaboradas con ingredientes sencillos y de calidad. Materias Primas Naturales Iberia S.L.<\/p><\/div>\n<div class=\"footer__col\"><h4>Salsas<\/h4><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=60\">Pi\u00f1a Descarada<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=61\">Kiwi Jaleo<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=62\">Miso Travieso<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=63\">Pi\u00f1a Coqueta<\/a><\/div>\n<div class=\"footer__col\"><h4>Navega<\/h4><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=10\">Sobre La P\u00edcara<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=11\">D\u00f3nde encontrarnos<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=12\">Mayorista<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=13\">FAQ<\/a><br\/><a href=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/?page_id=14\">Contacto<\/a><\/div>\n<div class=\"footer__col\"><h4>Contacto<\/h4><p><a href=\"mailto:info@mpni.es\">info@mpni.es<\/a><br\/>Tel. 692 617 524<br\/>Murcia, Espa\u00f1a<br\/><a href=\"https:\/\/www.lapicarasalsas.com\">lapicarasalsas.com<\/a><\/p><\/div>\n<\/div>\n<div class=\"footer__bottom\"><span>\u00a9 2026 Materias Primas Naturales Iberia S.L.<\/span><span>Hecha en Espa\u00f1a con amor \ud83c\udf36\ufe0f<\/span><\/div>\n<\/div>\n<\/footer>\n<section class=\"tid-kit-digital-footer\" aria-label=\"Financiaci\u00f3n Kit Digital\">\n  <div class=\"tid-kit-digital-footer__inner\">\n    <img decoding=\"async\" src=\"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/wp-content\/plugins\/tid-lapicara-elementor-editable-kit\/assets\/img\/kit-digital-banner.webp\" alt=\"Financiado por la Uni\u00f3n Europea con el programa Kit Digital\">\n  <\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10"}],"version-history":[{"count":3,"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":55,"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions\/55"}],"wp:attachment":[{"href":"https:\/\/priceless-bohr.5-56-166-59.plesk.page\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}